Hem/Case/Kundcase

Acer/Predator w/Nvidia influencer activation – Q1 2020

How Acer/Predator w/ Nvidia increased brand awareness in Sweden with Product Unboxing Q1 2020

Acer Predator
Nvidia logo

The Client

Acer Nordics wanted to profile their gaming brand, Predator, together with their partner Nvidia. The Predator gaming brand has a full lineup of premium gaming devices where the differentiating factor is branding, communication strategy, and ultimately product experience. The products are designed for hardcore gamers by hardcore gamers!

The Challenge

The challenge ahead of us was to increase the brand awareness for the Acer Predator Orion 5000 gaming desktop and the NVIDIA GeForce RTX 2080 graphic card.

The Solution

We agreed to create an influencer campaign with a wide spectrum of social media channels and use Youtube as the main content landing page. The idea was to create fun content around Youtube to drive traffic to the video. We combined the organic content with content made from the influencer specifically for Facebook/Instagram Ads. It worked great for retargeting purposes!

Campaign deliverables:

  • 2-week campaign
  • YT video – 1 dedicated unboxing video
  • 1 Instagram post made for Facebook/Instagram Ads
  • 4 Instagram stories (6 seq total)
  • 1 Instagram story (2 seq total) Facebook/Instagram Ads
  • 4h Twitch-stream

Campaign content and results

Watch the video on YouTube

Instagram & Facebook Ads

Budget: $1 USD - $2499 USD

TOTAL PLAYSFOLLOWERS REACHEDIMPRESSIONS GENERATED
9,92869,112124,682

YouTube

VIEWSTOTAL LIKESCOMMENTS
92,8363,800917

Twitch

AVERAGE NUMBER OF VIEWERSTOTAL VIEWSNUMBER OF CHAT MESSAGES
78821,2372,699

Instagram

ACTIONSIMPRESSIONS GENERATEDFOLLOWERS REACHED
2,495305,123211,357

Campaign Summary

TOTAL NUMBER OF ACTIONS TAKENTOTAL NUMBER OF VIEWSTOTAL NUMBER OF IMPRESSIONS
9,911114,073429,805
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