The Client
Hemmakväll was Sweden’s equivalent to Blockbuster. Today they are the largest candy store in Sweden and focus more on candy and toys and are moving away from renting movies in the era of streaming.
The Challenge
With the success of the previous campaign “Estrella & Hemmakväll becomes main sponsors of Jewanderz 5 year stream anniversary – Q3 2019” Hemmakväll wanted to create a gaming campaign for Halloween and reach the console gaming audience!
The Solution
Our recommendation was to create a short term campaign that aimed at creating traffic and sales to their offline stores with a discount code through Youtube and Instagram however culminating in a 12h Twitch stream in order to create sales during Halloween.
Campaign deliverables:
- 1-week campaign
- Project management
- Yt video – 2 Basic Branding
- 4 IG stories
- 12h Twitch Stream
Campaign Results
| Twitch | YouTube | |
|---|---|---|
| VIEWS TWITCH STREAM | VIEWS (Basic Branding) | VIEWS INSTAGRAM VIDEO |
| 72,720 | 50,250 | 30,568 |
Alexis PiippoGrundare TropSe · Höör