The Client
We worked with Noblechairs at the beginning of 2017 for the “Nordic Champion 2017” event and for 2018 did a case study of how we included a passive integration with the team of content creators of Team154.
Passive integration means that the product/brand is visible through the content creators channel either by product placement, logo placement and/or description placement.
The Challenge
How could Noblechairs maximize their influencer marketing with Youtube regarding reach without taking too much resources from their marketing team.
The Solution
In order to create a successful influencer marketing campaign, one needs to have a holistic process approach. Which is summarized in 4 simple steps:
1) RESEARCH – INFLUENCER FIT
2) ACTION PLAN
3) IMPLEMENTATION
4) WRAP-UP
Campaign deliverables:
- 12-month campaign
- Passive exposure on all Youtube videos during 2018
- Monthly follow-up on reach and sales
Results
| Total views 2018 | Amount of influencer | Campaign continuity (Months) |
|---|---|---|
| 62,099,810 | 6 | 12 |
Alexis PiippoGrundare TropSe · Höör