The Client
Acer Nordics wanted to advertise to the Nordic gaming community the news from their global press conference from IFA Berlin 2019. The Predator gaming brand has a full lineup of premium gaming devices where the differentiating factor is branding, communication strategy, and ultimately product experience. The products are designed for hardcore gamers by hardcore gamers!
The Challenge
The idea of the campaign was to show how a global press conference at IFA Berlin 2019 together with @NextatAcer is done. Show behind the scenes while showcasing the news regarding the Predator lineups!
The Solution
We agreed to create a premium branding campaign with an influencer that follows the marketing team at IFA Berlin and reports about the Predator news for their audience in the Nordics.
Campaign deliverables:
- 1-week campaign
- YT video – 1 premium branding video
- 1 Instagram posts
- 11 Instagram stories
Campaign Results
YouTube
| TOTAL VIEWS | TOTAL LIKES | COMMENTS |
|---|---|---|
| 12,029 | 506 | 51 |
| REACH | VIEWS |
|---|---|
| 52,381 | 12,276 |
Campaign Summary
| YOUTUBE VIEWS | IG POST VIEWS | IG STORIES VIEWS | TOTAL VIEWS |
|---|---|---|---|
| 12,029 | 12,276 | 70,041 | 94,346 |
