How Predator drove traffic to Dreamland with influencer marketing at DHS19.
The Client
Acer Nordics wanted to profile their gaming brand, Predator on Dreamhack Winter 2019 LAN event. The Predator gaming brand has a full lineup of premium gaming devices where the differentiating factor is branding, communication strategy, and ultimately product experience. The products are designed for hardcore gamers by hardcore gamers!
The Challenge
Our challenge was to drive traffic to Dreamland. The overall theme at Komplett is Dreamland and the entire booth is filled with skill-based activities. By winning the challenges/getting high scores, the visitors will receive “Komplett Coins”. They will collect the coins from the different activities and can spend them in the shop or spin the wheel of fortune to win the prizes.
The Solution
We created an influencer marketing campaign with an aftermovie for the client to use in their social media after the campaign.
Campaign deliverables:
- 2-week campaign
- YT video – 2 premium branding video
- 1 Instagram post
- 6 Instagram stories
- 1 Aftermovie
