How Predator created fan engagement, brand awareness, and retail partner exposure through influencer marketing before, under and after DHW19.
The Client
Acer Nordics wanted to profile their gaming brand, Predator on Dreamhack Winter 2019 LAN event. The Predator gaming brand has a full lineup of premium gaming devices where the differentiating factor is branding, communication strategy, and ultimately product experience. The products are designed for hardcore gamers by hardcore gamers!
The Challenge
The idea of the campaign was to increase fans engagement on-site of Predators booth and with “Intel Extreme Masters” trophy and fans could also win tickets to IEM Katowice 2020. Before the event, we needed to create brand awareness of Predator RTX laptop lineups. We did so by collaborating with Elgiganten stores into the dedicated videos.
The Solution
We agreed to create an influencer campaign with a wide spectrum of social media channels and use Youtube as the main content landing page. The idea was to create fun content around Youtube to drive traffic to the video. We combined the organic content with content made from the influencer specifically for Facebook/Instagram Ads. It worked great for retargeting purposes!
Campaign deliverables:
- 2-week campaign
- YT video – 3 premium branding video
- 3 Instagram posts
- 1 Instagram post made for Facebook/Instagram Ads
- 50 Instagram stories
