The Client
Fotbollexpo is a new startup of which mission is to create Sweden’s biggest Football festival in Friends Arena. This also included loads of FIFA gaming. They reached out to tropSe to ask for support in finding the right influencer fit.
The Challenge
The difficulty the client had was to reach their target market of FIFA gamers with a small marketing budget.
The Solution
The best way to do so was to incorporate influencer marketing and work with FIFA streamers and YouTubers. We suggested they should work with Boraslegend
Campaign deliverables
- Yt video – 1 Premium Branding video
- IG stories – 4 stories with 2 sequences each
- IG Post – 1 Post
Results
YouTube
| TOTAL RESULT | TOTAL VIEWS | COMMENTS | TOTAL LIKES |
|---|---|---|---|
| 47,088 | 45,789 | 45 | 1,254 |
| IMPRESSIONS |
|---|
| 24,739 |
Alexis PiippoGrundare TropSe · Höör