The Client

United International Pictures Sweden wished to expose their release of the anticipated movie Sonic The Hedgehog with a digital gaming activity campaign. The movie itself has its roots in gaming from the 90s and therefore a perfect match.

The Challenge

So how did UIPS drive cinema ticket sales to “Sonic The Hedgehog” movie premiere with an influencer marketing campaign?

The idea was to create marketing on different spectrums and marketing media in order to get younger demographic interested in the movie but at the same time find parents who played Sonic while they were young and to have something to enjoy together with their kids now.

The Solution

We agreed to create an influencer gaming campaign with a 24h Twitch Stream as the highlight of the campaign with awesome giveaways such as VIP-tickets to the premiere. The buildup and marketing to the stream would be from Instagram and Youtube in order to maximize engagement during the stream with an added bonus of having maximum reach and impression during a 4 week period building up to the movie premiere.

Campaign deliverables:

• 4-week campaign
• 6 YT-basic branding (pre-rolls)
• 1 Instagram posts on premiere date
• 3 Instagram stories (11 seq total)
• 24h Twitch-stream

Results